Advertising services (CPC 871), excluding advertising for cigarettes

Legal basis

  • The Law on Advertising of the National Assembly dated 21 June 2012
  • Decree 181/2013 of the Government dated 14 November 2013 guiding the Law on Advertising.

Investment conditions

1. WTO, FTAs, AFAS: No limitation, except:

  • Ratio of foreign investors’ ownership in charter capital of a business organization: no limitation;
  • Form of investment: joint venture, BCC;
  • Vietnamese parties participating in the investment: have to be legally authorized to do advertising services.
  • Other conditions: The advertising for wines and spirits shall be subjected to State regulations, which are applied on a non-discriminatory basis.

2. The law of Vietnam: forms of investment must be joint venture or BCC.